Australian Daybill Movie Posters
Australian Daybill Movie Posters measured approximately 15" x 40" or 38cm x 101cm from the 1920s through to the early 1940s and came with a border at the top for screening details. After that Australian Daybill Movie Posters mostly measured 13" x 30" or 33cm x 77cm (the size varied depending on year and studio). With the release of the 'mini-Daybill' in the late 1980's, the Australian Daybill experienced another size variation as it was issued rolled and appeared alot smaller in size-13" x 26" or 33cm x 66cm. Since the 1990's, Daybill Movie Posters have become scarce and are highly sort after because of their full artwork in many cases and unique size that is ideal for framing.
Australian One Sheet Movie Posters
Australian One Sheet movie posters measured approximately 27" x 40" or 68cm x 100cm post 1985.Prior to that, Australian One Sheet movie posters were slightly larger in size typically 27" x 41" or 68cm x 104cm approx. Although Australian One Sheet movie posters were made for most U.S. movies of the 1920s to 1950s (sometimes with similar art, sometimes with different art), they were often more rare than the corresponding U.S. movie poster - possibly as few as 200 One Sheet movie posters were printed for films up to 1950.These factors explain the rarity of the Australian One Sheet movie poster when compared to the USA one sheet movie poster in some cases. Printed on paper stock the movie posters pre-1985 were issued to the cinemas folded and post 1985 movie posters were issued rolled mostly with some exceptions.
USA One Sheet Movie Posters
One-Sheets are the standard movie poster size and are what you see outside of any movie theatre. From 1896 until roughly 1990, almost all actual theatre-used one-sheets measured 27" x 41" (since then, most one-sheets measure 27" x 40"). Up until 1980 (or thereabouts) the vast majority of one-sheets were folded twice horizontally and once vertically (this is in no way considered a defect). Sometime during the late '70s, studios began printing one-sheets rolled. Most one-sheets after the mid-1980s are printed unfolded, though it is still possible to find some newer posters folded. More recent one-sheets are printed double-sided (with a mirror image on the back) for use in a light box in front of the theatres. However, sometimes the studios print some posters single-sided. USA one sheets have the NSS number at the bottom right hand corner which indicates they are of USA origin but the one sheet can also be a USA origin poster and not have a NSS marking and simply have 'Printed In The USA' on it and be printed for a International release by the studio. Often this poster will have no ratings box on the artwork and a ratings snipe will be used by the intended country.
Australian Movie Photosheet Posters
For a period of time, Australian movie poster printers made what became known as Australian movie lobby card posters or Australian movie Photosheets. These movie posters combined six movie Lobby Card images with a credits banner at the bottom. Some frugal movie theatre owners would cut them up and use them as inferior movie poster Lobby Cards. The Australian movie poster Photosheet measures the same as or slightly larger than Australian one sheet movie posters and are normally folded in the same way. As cinema owners would normally cut them up, to find this type of movie poster intact is now quite rare and as they are no longer being made they have become highly collectible.
Australian and U.S.A. Movie Lobby Cards / Sets
Lobby Card sets were issued to cinemas to promote the film showing.Originally most Lobby Card sets were numbered and had a different scene appearing on each Lobby Card. Sometimes older movie Lobby Card sets included what was called a 'Title' Lobby Card which would be a ninth card. In older Lobby Card sets the cards usually were printed on heavier and more durable Lobby Card stock and displayed the film credits. Lobby Card sets made for today's films are often on not as durable stock and don't always have the film's credits. Sizes of an individual Lobby Card within the sets vary but the most sort after are 11" x 14" (standard) followed by 8" x 10" (mini) and the more modern day 14" x 17" (jumbo).
Movie Press Books / Sheets
Movie Press Books were first used in the 1910's and are still widely used today although Movie Press Books are now more like printed notes and have fewer pictures (if any). In some cases Movie Press Books are now simply documents you download. A Movie Press Book or Movie Press Sheet was part of the Movie Press Kit, and contained information a Movie Studio chose to release about a particular film. These are original items and were designed for members of the press and cinema industry to use as a tool in promoting the film.Often Movie Press Sheets or Movie Press Books will discuss the stars, their characters and locations involved in the storyline.Sometimes Movie Press Sheets and Movie Press Books will make a mention what different types of movie posters are available for a movie cinema to use (although this is no longer included in present day versions).You might find the Movie Press Kit or Movie Press Book would come with a few 8x10 Movie Stills (black and white) of the movie stars or movie director that were involved with the film.