Lobby Card sets were issued to cinemas as another alternative in promoting the film showing. In Australia and the US, lobby card sets usually were issued in two different sizes, either 11" x 14" or 8"x 10" . Each set had 8 cards that were numbered with a different scene appearing on each card.In unusual circumstances, some releases were promoted with larger (12 cards) or smaller sets (6 cards). Older sets usually were printed on heavier and more durable stock and displayed the film credits.

 

Essentially,Lobby cards are like posters but smaller. They are collected and their value depends on their age, quality and popularity.  "The Running Man" set, for example comprised of only six (6) cards, whereas the earlier classic "The Italian Job" set spanned twelve photographs. Films released by major production companies experiencing financial difficulties sometimes had no accompanying "lobby set" at all. In the United Kingdom, sets of lobby cards are more typically referred to as "Front Of House" cards. However, this can sometimes also refer to black and white press photographs - in addition to the more typical 8 x 10 inch lobby card style promotional devices.

Lobby Card sets are being made in fewer numbers these days and  are becoming even more collectible.The sets that do get made for today's films are often on not as durable stock and do not always come with the film credits at the bottom. Lobby Card sets are very popular as not alot of room is needed to store or display them.They are economical to frame and offer more of a insight into the film with the different scenes. Check out our great range now !